Privacy Policy

At St. Johns Bay, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our brand.

1. Information We Collect

Information You Provide Directly

When you interact with St. Johns Bay through our website, we may collect information you provide voluntarily, including:

• Contact Information: Name, email address, phone number when you submit inquiries through our contact form
• Newsletter Subscriptions: Email address when you subscribe to receive updates about St. Johns Bay apparel and accessories
• Communication Preferences: Your choices regarding how you wish to receive information from us
• Feedback and Correspondence: Any messages, questions, or feedback you send to our team

Information Collected Automatically

When you visit the St. Johns Bay website, we automatically collect certain information about your device and browsing activity:

• Device Information: Device type, operating system, browser type and version, screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, navigation paths, referring website
• Location Data: General geographic location based on IP address (city, state, country level)
• Technical Data: IP address, browser configuration, time zone settings, connection information

Information from Third Parties

We may receive information about you from third-party services we work with:

• Analytics Providers: Google Analytics provides insights into how visitors interact with our website
• Affiliate Partners: Amazon Associates may share information related to product interactions and purchases made through our affiliate links
• Advertising Networks: Information about ad impressions, clicks, and conversions

2. How We Use Your Information

St. Johns Bay uses the information we collect for the following purposes:

Website Operation and Improvement

• Operate, maintain, and improve the St. Johns Bay website
• Understand how visitors use our site to enhance user experience
• Troubleshoot technical issues and optimize website performance
• Analyze trends and gather demographic information about our audience

Communication

• Respond to your inquiries about St. Johns Bay products and our brand
• Send you newsletters and updates about new St. Johns Bay collections (with your consent)
• Provide customer support and address your concerns
• Send administrative information, such as updates to our policies

Marketing and Analytics

• Deliver personalized content about St. Johns Bay apparel and accessories
• Measure the effectiveness of our marketing campaigns
• Understand customer preferences for St. Johns Bay products
• Improve our product information and recommendations

Security and Legal Compliance

• Protect against fraudulent, unauthorized, or illegal activity
• Enforce our Terms and Conditions
• Comply with applicable laws, regulations, and legal processes
• Protect the rights, property, and safety of St. Johns Bay, our visitors, and others

3. Cookies and Tracking Technologies

The St. Johns Bay website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site.

Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly. These cookies enable core functionality such as security, network management, and accessibility.

Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. These cookies help us analyze traffic patterns, popular St. Johns Bay products, and user behavior to improve our site.

Advertising Cookies: As an Amazon Associate, we use cookies that help track product interactions and purchases made through our affiliate links. These cookies may be set by Amazon and other third-party advertising partners.

Managing Cookies

You can control and manage cookies in several ways:

• Browser Settings: Most web browsers allow you to block or delete cookies through your browser settings
• Opt-Out Tools: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
• Ad Preferences: Manage your advertising preferences through the Network Advertising Initiative or Digital Advertising Alliance opt-out pages

Please note that blocking certain cookies may impact your experience on the St. Johns Bay website and limit certain features.

4. Information Sharing and Disclosure

St. Johns Bay does not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Web hosting and infrastructure providers
• Email delivery services for newsletters and communications
• Analytics providers (such as Google Analytics)
• Customer support platforms

These service providers are contractually obligated to use your information only to provide services to St. Johns Bay and to protect your information.

Affiliate Partners

As a participant in the Amazon Associates Program, we share certain information with Amazon when you click on product links or make purchases through our affiliate links. This information helps track commissions and understand product performance. Amazon’s use of your information is governed by their own privacy policy.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (such as subpoenas or court orders)
• Requests from government authorities
• Protection of our legal rights or defense against legal claims
• Investigation of potential violations of our terms or policies
• Protection of the safety and security of St. Johns Bay, our users, or the public

Business Transfers

If St. Johns Bay is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information.

5. Data Security

St. Johns Bay takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

Security Measures

• SSL Encryption: Our website uses Secure Socket Layer (SSL) technology to encrypt data transmitted between your browser and our servers
• Access Controls: We limit access to personal information to employees and service providers who need it to perform their job functions
• Regular Security Assessments: We regularly review and update our security practices to protect against emerging threats
• Secure Storage: Personal information is stored on secure servers with restricted access

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of any login credentials or account information.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. St. Johns Bay respects these rights and provides mechanisms to exercise them.

Rights for All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Opt-Out: Unsubscribe from marketing emails or newsletters at any time
• Restrict Processing: Request that we limit how we use your information

GDPR Rights (European Union Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation of whether we process your personal data and access to that data
• Right to Rectification: Have inaccurate personal data corrected
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request restriction of processing in certain situations
• Right to Data Portability: Receive your personal data in a structured, commonly used format
• Right to Object: Object to processing of your personal data for direct marketing or other purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Know About Sales/Sharing: Know if we sell or share your personal information and to whom
• Right to Opt-Out: Opt out of the sale or sharing of your personal information
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: Limit the use and disclosure of your sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your CCPA/CPRA rights

Note: St. Johns Bay does not sell personal information in the traditional sense. However, our use of certain analytics and advertising technologies may be considered “sharing” under CCPA/CPRA definitions.

Additional State Privacy Rights

Residents of Virginia, Colorado, Connecticut, and Utah have similar privacy rights under their respective state laws (VCDPA, CPA, CTDPA, UCPA):

• Access to personal data we collect about you
• Correction of inaccurate personal data
• Deletion of personal data
• Opt-out of targeted advertising
• Opt-out of the sale of personal data
• Opt-out of profiling that produces legal or similarly significant effects

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. When submitting a request, please provide:

• Your full name and email address
• A detailed description of your request
• Sufficient information to verify your identity
• The specific right(s) you wish to exercise

We will respond to your request within 30-45 days, as required by applicable law. We may need to verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

7. Children’s Privacy

The St. Johns Bay website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible.

In compliance with the Children’s Online Privacy Protection Act (COPPA), we:

• Do not knowingly collect, use, or disclose personal information from children under 13
• Do not enable children under 13 to make personal information publicly available
• Will delete any information from children under 13 if we become aware of it

8. Third-Party Links and Services

The St. Johns Bay website contains links to third-party websites, including Amazon.com where our products are available for purchase. We are not responsible for the privacy practices or content of these third-party sites.

Amazon Associates

As an Amazon Associate, we provide links to Amazon.com for St. Johns Bay products. When you click these links and make purchases, Amazon collects and processes your information according to their privacy policy. We encourage you to review Amazon’s Privacy Notice to understand how they handle your personal information.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. Google’s use of your information is governed by their privacy policy.

Other Third-Party Services

We may use other third-party services for website functionality, analytics, or marketing. Each third party has its own privacy policy governing their collection and use of information. We are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

9. Data Retention

St. Johns Bay retains your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

We determine retention periods based on:

• Purpose of Collection: How long we need the information to provide our services and operate our website
• Legal Obligations: Requirements to retain information for legal, accounting, or reporting purposes
• Dispute Resolution: Need to establish, exercise, or defend legal claims
• Consent Duration: The period for which you have provided consent
• Legitimate Interests: Our legitimate business interests in retaining the information

Typical Retention Periods

• Contact Form Submissions: Retained for up to 3 years or until you request deletion
• Newsletter Subscriptions: Retained until you unsubscribe or request deletion
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for statistical purposes
• Website Logs: Retained for up to 12 months for security and troubleshooting purposes

When personal information is no longer needed, we will securely delete or anonymize it. Anonymized or aggregated data that cannot identify you may be retained indefinitely for analytics and research purposes.

10. International Data Transfers

St. Johns Bay operates in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and service providers are located.

The United States may have data protection laws that differ from those in your country. By using our website and providing your information, you consent to the transfer of your information to the United States.

For visitors from the European Union, we take steps to ensure adequate protection of your personal information when transferred internationally:

• We use service providers that comply with international data protection standards
• We implement appropriate safeguards such as standard contractual clauses
• We ensure transfers are necessary for the performance of services or based on your explicit consent

11. Email Communications

When you subscribe to the St. Johns Bay newsletter or contact us, you may receive emails from us.

Types of Emails

• Newsletters: Updates about new St. Johns Bay collections, featured products, and brand news
• Response Emails: Replies to your inquiries or contact form submissions
• Administrative Emails: Important updates about our policies or website

How to Unsubscribe

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link at the bottom of any marketing email
• Contacting us directly using the information in the “Contact Us” section
• Updating your email preferences if you have an account with us

Please note that even if you unsubscribe from marketing emails, we may still send you administrative or transactional emails related to your inquiries or necessary website updates.

12. Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how to respond to DNT signals.

At this time, the St. Johns Bay website does not respond to DNT browser signals. However, you can manage cookies and tracking through your browser settings and opt-out tools as described in the “Cookies and Tracking Technologies” section of this policy.

We will continue to monitor developments in DNT technology and may update our practices as industry standards evolve.

13. Changes to This Privacy Policy

St. Johns Bay reserves the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this policy.

Notification of Changes

For material changes that significantly affect your rights or how we use your information, we will provide notice by:

• Posting a prominent notice on our website
• Sending an email notification to subscribers (if applicable)
• Requesting renewed consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how St. Johns Bay protects your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

Thank you for trusting St. Johns Bay with your information. We are committed to protecting your privacy and ensuring transparency in our data practices.